Company strategy

Vision

The company's vision centers on establishing a modern and high-quality domestic production of cables and wires using innovative technologies. This approach integrates the results of engineering, natural and social sciences into various sectors of the country and social life.

Mission

The company's mission is to provide high-quality products to diverse sectors of the economy, particularly in construction, industry, and energy. It also aims to foster the development and implementation of innovative ideas within the processing industry and relevant technologies in Armenia.

Policy

The company's policy emphasizes a customer-oriented approach that focuses on meeting needs and expectations. This involves digitalizing processes for effective management, aligning new technologies with research innovations, regularly developing and producing new products, maintaining sustainable competitiveness, rapidly responding to competitive environments, collaborating with partners, and exploring new methods to enhance service quality while ensuring brand stability and sustainable market growth.